Anyway, today I was in the break room at work, and the TV was on and tuned to the news, as is its wont, and I saw Mitt Romney say this about Barack Obama (I paraphrase slightly): "I saw Barack Obama standing in front of a big banner that said 'Change'. If you elect him president, that's all you're going to have left in your pocket is change."
Clever little wordplay, but you can't give Romney credit for it because I heard the elder Bush say the exact same thing about the male Clinton in 1992. Sixteen years later that joke isn't as funny as it was the first time, and if I'd had any intention of voting for Romney I certainly wouldn't now that I know him to be a man who can't come up with his own material (or who can't hire speechwriters who in turn come up with their own material).
Now I'm forced to wonder; often you hear people use the phrase "the Republican playbook" or "the political playbook," and I'd always assumed it was a metaphor, but maybe there's an actual book that says, "If your opponent runs on a platform of change, here's a quick and clever way to use that message against him..." Maybe it goes all the way back to Machiavelli.