Mary Arline (queen_of_kithia) wrote,
Mary Arline

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...but I'm not a jarhead

It's been kind of hard for me to watch the Olympics because of all the commercials; since I hardly watch TV anymore, I have considerably less patience with them than I used to.

That's not what concerns me, though. What concerns me is that sometimes the commercials suck me in. I don't mean that they make me want to buy stuff; I just mean that they seem so noble and high-minded and inspirational that they make me forget that I'm being manipulated, however momentarily. For example, the sepia-toned Visa commercials featuring great Olympic moments, past and present, that are narrated by Morgan Freeman. Now, the fact that they're narrated by Morgan Freeman makes me feel a little better about loving them, because he doesn't lend his voice to just anything. And they are informative.

But there's this Nike ad that I love. I just love it, and I know that, being a commercial, it's manipulating me, but I don't care:

In case you can't tell, the song lyrics are, "I got soul, but I'm not a soldier." I love the lyrics in and of themselves, but more than that, I love the fact that Nike put such a bold expression in a commercial. I'm willing to bet that they never would have made such an attempt during the 2004 Olympics, because there would have been a huge outcry and backlash and, "Oh, Nike is so unpatriotic! They don't support the troops! Let us boycott them! Let us form the group PABAAMA: Patriotic Americans Boycotting Anti-American Madison Avenue!"

So I love that commercial. It makes me happy. But it doesn't make me want to buy Nike products.
Tags: ideas, internet videos, olympics
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